As the automotive market becomes saturated with a variety of products, and quality is improving across the board, customer satisfaction becomes the key to staying competitive in today’s automotive retail climate.
Customers have higher expectations than ever. We can help your people meet and exceed those expectations, earning the lucrative repeat and referral business that makes the real money.
Every manufacturer provides an incredible amount of training resources. Great websites and source books and training videos… that never get used.
Sales Consultants tell us it’s too complicated, too time consuming, too confusing, and just too much.
Carology makes top-quality product training affordable. We provide better training at a better price.
For a monthly fee that’s about the same as you would spend to bring a top-quality facilitator in for a day or so, we can train all of your staff, all of the time, year-round, new hires and veterans alike.
The internet changed our industry. We all know that. Customers have very different expectations and more resources than they did even a few years ago, but many of us are still doing business exactly the same way.
The old stereotypes of “car salesmen” just don’t work anymore. Customers know that they have a choice. In J.D. Power and Associates 2008 survey, they found that of people who left a dealership without purchasing, 40% said it was because of poor treatment…
What an opportunity to increase sales! That’s an easy fix. Not the product itself, not the showroom, not even the price, just how we treat them.
So what do they want? Knowledge, professionalism, and respect for their time.
Carology is an effective way of providing the product and technical training and professional skills that customers expect your people to have.
How much do you think you could make by getting even some of that 40% to stay in your store?
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