• New hires trained before they walk on the floor
• Improved product and technical knowledge for your staff
• Enhanced professional skills among your team
• Increased customer satisfaction and gross with each sale
• Increased repeat and referral business
• Improved retention of good people
• Increased morale
• A resource to help move product… Got a ton of a specific model you need to move this week? Tell everyone to go back and take that class to get on top of their game!

As the automotive market becomes saturated with a variety of products, and quality is improving across the board, customer satisfaction becomes the key to staying competitive in today’s automotive retail climate.

Customers have higher expectations than ever. We can help your people meet and exceed those expectations, earning the lucrative repeat and referral business that makes the real money.

Every manufacturer provides an incredible amount of training resources. Great websites and source books and training videos… that never get used.

Sales Consultants tell us it’s too complicated, too time consuming, too confusing, and just too much.

• Carology is not about replacing the manufacturer’s training. We supplement it. In fact we want to make sure their content is getting delivered and incorporated into the sales process.
• We start with the manufacturer’s product information, so you know it’s accurate, unbiased, and current.
• We then streamline it, put what’s really important into real-world, practical terms and deliver it in trainings that are never more than 30 minutes.
• And we give you the system to make your team accountable for it.

Carology makes top-quality product training affordable. We provide better training at a better price.

For a monthly fee that’s about the same as you would spend to bring a top-quality facilitator in for a day or so, we can train all of your staff, all of the time, year-round, new hires and veterans alike.

• Hired a bunch of new guys the day after a ride and drive or training program?
• Sent a group to a ride and drive at $250 a head… and they were gone within a month?
• Looked out on your floor at a bunch of your guys standing around the coffee pot or the ashtray, and thought they could be doing something more productive with their time?
• Had a customer complain that they know more about the car than your sales consultant?
• Been disappointed to lose good people?
• Wished SSI and CSI would just go away? (Okay, the surveys will still be around, but we can help reduce the problem areas.)
• Had a guy searching high and low for a brochure or sourcebook to answer a customer’s question?
• Looked for one more way to help your people make more money?

The internet changed our industry. We all know that. Customers have very different expectations and more resources than they did even a few years ago, but many of us are still doing business exactly the same way.

The old stereotypes of “car salesmen” just don’t work anymore. Customers know that they have a choice. In J.D. Power and Associates 2008 survey, they found that of people who left a dealership without purchasing, 40% said it was because of poor treatment…

What an opportunity to increase sales! That’s an easy fix. Not the product itself, not the showroom, not even the price, just how we treat them.

So what do they want? Knowledge, professionalism, and respect for their time.

Carology is an effective way of providing the product and technical training and professional skills that customers expect your people to have.

How much do you think you could make by getting even some of that 40% to stay in your store?